Learn More About The Rank & Rent Method for Beginners

Published Jan 18, 21
11 min read

Everything about Rank & Rent

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The Ultimate Guide To The Rank & Rent Method


Who will take them?

Those who rely on leads will take them wherever they can get them.

What are the benefits of renting out web properties?

Even beyond the lower cost, rank and rent websites offer unique advantages to certain clients.

What is Rank and Rent?

Last Updated on May 4th, 2021 In the simplest terms, the Rank and Rent model is a digital marketing strategy where you build a site, nurture it until it becomes visible on search engines, and then rent it out.

How do I get started?

As long as you have a little experience with ranking websites and the most common tools used for doing it, you already have the foundation you need to get started.

Why should I hire a SEO company?

For any local business that's brand new, from restaurants to plastic surgeons, renting a website is a great way to skip the sandbox period to immediately start showing up in search engines.

What is the difference between a rental and lease?

“Rent” is the key word here, because you're choosing not to hand over control of the site.

What is Rank and Rent?

If you're interested in Rank and Rent as a long-term local SEO strategy, your goal should be to develop a constantly-growing, money-producing portfolio of different websites.

Who will you attract?

But before you start thinking about that, it's important to understand who you're going to be trying to attract as clients.

Why should you choose a web hosting service?

Successfully ranking in search engines shows the client that you have successfully targeted the consumers in question.

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Step 1: Pick a Profitable Specific Niche, Rank and rent is not going to work for every specific niche. When choosing the niche you desire to develop your site for, you require to choose a niche, keeping the following points in mind: High-ticket: If you select a low-dollar specific niche or one where leads are a cent a dozen, leasing the website or selling the leads isn't going to bring in that much cash for you.

You wish to be able to have a stable stream of warm or hot leads, ready to buy now that you can pass along to your clients. Think long and hard about what you wish to create for your very first rank and lease website. You'll be investing a lot of time dealing with this website, as you'll be learning as you go.

You can always develop more rank and lease websites as you get used to the procedure. Action 2: Pick a Domain, Your next step is choosing a domain for your site. You desire it to be particular enough that you can develop in your niche- and geolocation-related keywords, however generic enough that you'll be able to offer it to someone down the line without interrupting their current branding.

Jot down the first 3 non-paid URLs. These will be your main competitors. Login to your preferred SEO research software application, such as Raven Tools. Type the very first competitor URL into the search bar and await the software to analyze it. Collect as much info as you can about your competition.

Take a look at how each site is developed, and see if you can discover any resemblances in layout, calls-to-action, color pattern, or images. Study how their websites are arranged, how the content is set out, and what aspects exist on each page. See if you can figure out who the target market for the website is.

Step 4: Keyword Research Study, Now it's time to figure out what keywords you will utilize on this new site that will generate the traffic you'll pass on to your renter. Once again, although you don't understand the particular branding of business that will ultimately acquire this website, you're looking for the high-traffic, high-conversion keywords that will bring in visitors (


Step 7: Lease It Out, Once you've got some strong traffic flowing to the site and you've seen some increase in the rankings, it's time to lease your website out to a regional company owner. Do a bit of research on the regional organizations in your niche and geolocation you've been targeting.

Inform them about the terrific new website you have actually created, and how it comes ready-made with content and a stable stream of traffic and leads. Show business owner how your offering can considerably benefit their business, and that your rental cost is really a take over what structure and ranking a website themselves would cost.

Often, organizations that rank on the 2nd page of the SERPs understand the value of a high-ranking site however they have not had the ability to break the front page. wordpress landing page generator. It might be simpler to make a sale in this crowd. A Note on Rates Your Rank and Rent Site: The price you credit lease your website is going to depend greatly on the niche and the overall lifetime value of a lead.

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I believe if you're going to charge a premium and you're going to make a premium in this industry, you're going to offer higher ticket type of core deal month-to-month recurring services, that you got to have the ability to drive value, which, to me, is all about driving company and profits.

: For me, fundamentally, the rank and rent business model is flawed for local SEO. I desire to make sure that I really pounded this one home due to the fact that this service design actually irritates the shit out of me, like I frickin dislike it.

If you can't tell, I hate the rank and rent service model. Provide me one if that makes sense, why I do not like it and why you must most likely guide clear. Alright. One, yep. Excellent response. Yep. "I was questioning that." Okay. Thank you. Yeah, fine. Great.

Local SEO for 2020 How to put a method together that works Immediately, who am I to be informing you about how to do regional SEO? Well, aside from composing a really laborious argumentation on the subject of local SEO (I'm not kidding), I have actually been a freelance SEO consultant for what seems like 26 years, however is more like 6 - auto content generator for wordpress.

What that indicates for you is, I can now describe the techniques that I know work in 2020, as I've attempted all the other ones so you do not need to waste at any time or money while doing so. Likewise, I hope you like rubbish memes from outdated UK sitcoms, otherwise this will be a struggle for you more than setting up a site and doing local SEO ever will.

I think this is frequently the concern with some tutorials or guides on SEO too. They presume a base level of anticipation, which is fine, however if you literally have no ideas about where to start then let's go from the primary step. Let's begin with picking a domain name that is ideal for your business. web content generator.

In 2020, choosing a specific match domain can still work, however if you can get something brandable instead then at least you're not setting your website up from the very start in a method that could be considered spammy later on down the line. What I suggest by this is if you have something like a window cleaning service called Bobs Cleaners, but you instead pick a domain name like finest Manchester window cleaners This isn't 2005 any longer and whilst individuals still make these sorts of sites work, I 'd advise you to a minimum of try the appropriate way I'm going to cover in this tutorial initially.

Normally speaking, the greater the DR, the more authoritative a website is. Now, with anything to do with marketing tools, this number can be pumped up. What you require to focus on, especially for local SEO, is to look at the DR of websites that are really direct competitors (rather than aggregator websites such as Gumtree).

These volumes, in spite of the very best efforts of the tools, are often simply plain wrong. All I can say here is to take search volumes with a pinch of salt. It's likewise why I generally target low search volumes for local clients, as this generally indicates lower competition. Once authority starts to grow is when you can target keywords with a higher search volume.

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Long as you have some experience with ranking sites, as well as the typical tools required for doing that, you have the basic foundation that you require to start this method. Nevertheless, if you don't have any experience with any of the important things we have actually highlighted above, you remain in the best location.

By the end of this post, you will discover how this strategy works, and the customers who have an interest in the Rank & Lease technique. Then, we shall delve deeper, and let you understand how to pick a niche, set up a website, beat the competitors, produce killer material, inspect whether you have actually met all the technical standards, and how you can discover your first "occupant." However, we now need to have a deeper appearance at what Rank & Lease means, and how you can comprehend the motivations of anyone who is prepared and eager to spend for this strategy.

With this technique, you get to control your website, the content, as well as the links. You will negotiate with your "renters" over how and where one of those changes, and you can terminate the lease whenever the "tenants" either no longer accept the set terms or they achieve their results.

If you got everything right in the first location, you might lease the site at a greater cost given that it got value when you rented it to your first customer. Let's presume you get the website to rank in the very first spot for "locksmiths in Florida." Because you have actually got that area now, there are many locksmiths who are ready to avoid all the hard work and use that site.

Nevertheless, before you even believe of that, it's essential to guarantee that you understand whom you will desire to draw in as your clients. In any case, who will be prepared to invest in a website that they can not own? In every specific niche, you will certainly discover local entrepreneur who have an interest in leasing out a website, and the cost is the significant element for many of these entrepreneur.

You will be required to pay people to develop appealing graphics, and develop engaging contentand this will cost you a good fortune. Trying to acquire quality backlinks is a laborious job, which will take in a lot of valuable time, in addition to the money you spend.

You will not even need to stress about discovering a brand-new purchaser for the siteyou can just stroll away. Apart from the lower cost, leased websites also feature special advantages to some clients. Therefore, comprehending who these customers are will help you throughout the process of establishing your very first, along with future websites.

Even if you are a regional company, and you draw in a lot of physical traffic, you can not rank in Google instantly. Most local company owners tend to be frightened by SEO and online marketingand that's the reason why they consider the Rank & Rent strategy. For brand-new services, be it cosmetic surgeons to dining establishments, renting a site is the very best way to skip the development duration of the website and begin ranking immediately for specific searches (wp generator).

Local companies such as legal representatives, dental professionals, and house repair services constantly depend on leads and look for them any place they can find themand that's why they lead to the Rank & Lease strategy. Renting a currently developed website, and declaring the leads that come with the website does not require much liability and responsibility as other approaches used to draw leads.

Luckily, that work is much easier than it has actually ever been with an intuitive CMS. Let's take a look at setting one up. A good CMS is vital if you don't wish to invest a lot of time managing your material and making certain that it shows appropriately. There's not much dispute when it pertains to which the best CMS out there: Word, Press wins in nearly all cases.

No matter how you want your website to look or act, WP most likely has a solution for you. I 'd enter into more detail about how to set up Word, Press as your CMS, however there are rather literally thousands of detailed, high-quality guides online that show you how to do that, including lots of videos with professional production worths.

If you're already in the practice of making websites, you most likely don't need to hear any more about this. Let's jump right into how you need to analyze the competition in preparation for to rank and rent your site.

Ahrefs is going to be the most valuable tool here, as it's going to enable you to explore all the most significant players in your regional SEO sphere. A few of the information here is going to be the foundation for the offsite SEO efforts we'll be covering in your Offsite SEO steps, so make some notes you can refer back to.

You might have to slow things down, however more about that later on. Alternate software application that might assist here would be Can, IRank's. In addition to their link profiles, you wish to look carefully at the content that is accountable for helping them rank. Surfer SEO is a tool that will help you do that at an extremely in-depth level.

It also offers you insights on the optimum word length, which is becoming a growing number of important as Google fine-tunes their understanding of search intent. You can utilize whatever you find out in this step to aid you in your content production, later. You can read our full guide on how to utilize Internet user here (wp plugin maker).

Let's go back to Ahrefs for a minute to do simply that. There are limitless techniques to discovering the right keywords. For you, the technique must be based upon the objective of renting out the website. The majority of your customers will desire to use the website to generate leads. You should be utilizing keywords focused on the last of buying a service or item.

Each post should be densely educational and focused on assisting readers take the next step to leave their contact information for a lead. Material that does not serve this purpose can still help you rank, but it's not helpful to draw in visitors with the incorrect intentions. To check out that more, let's return to our example where we're constructing a rank and lease site to target landscapers in Hillsboro.

Rank & Rent Fundamentals Explained


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